Create, Connect, Convince: Jörg Dietzel on Advertising, Branding and Communications

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

8-2008

Abstract

Advertising veteran, Jörg Dietzel, runs his own company, Jörg Dietzel Brand Consultants, in Singapore and Jakarta. He also teaches classes in branding, advertising and communications at the Singapore Management University, and is currently hosting a four-part TV series, “The Consultant”, produced by Channel News Asia. Knowledge@SMU spoke to Dietzel about his new book, Create l Connect l Convince.

Disciplines

Business | Marketing

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Article ID

1153

Subject(s)

Marketing

Citation

Knowledge@SMU. Create, Connect, Convince: Jörg Dietzel on Advertising, Branding and Communications. (2008).
Available at: https://ink.library.smu.edu.sg/ksmu/298