David Haigh, group chief executive of Brand Finance, is a well known author, speaker and authority on brand and intangible asset valuation. Haigh was the featured speaker earlier this year on the topic “Brand Valuation: What does it all mean to companies?” at the Center for Marketing Excellence, Singapore Management University. Haigh spoke to Knowledge@SMU about the concept of brand valuation, how it is carried out, and why companies need to value brands to meet strategic, due diligence and investor relations goals.
Business | Marketing
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Brand Valuation: Why Measuring the Intangibles Makes Business Sense. (2008). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/294