Brand Valuation: Why Measuring the Intangibles Makes Business Sense

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

4-2008

Abstract

David Haigh, group chief executive of Brand Finance, is a well known author, speaker and authority on brand and intangible asset valuation. Haigh was the featured speaker earlier this year on the topic “Brand Valuation: What does it all mean to companies?” at the Center for Marketing Excellence, Singapore Management University. Haigh spoke to Knowledge@SMU about the concept of brand valuation, how it is carried out, and why companies need to value brands to meet strategic, due diligence and investor relations goals.

Disciplines

Business | Marketing

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Article ID

1131

Subject(s)

Marketing

Citation

Knowledge@SMU. Brand Valuation: Why Measuring the Intangibles Makes Business Sense. (2008).
Available at: https://ink.library.smu.edu.sg/ksmu/294