Colonel Harland Sanders, founder of Kentucky Fried Chicken, did not always enjoy the red carpet treatment in his two decades in China. The American fast food chain -- whose trademark Colonel is sometimes mistaken for Uncle Sam -- had to brave outbursts of Chinese nationalism, a food safety crisis and, sometimes, corrupt employees, according to Warren Liu, author of a new book, KFC in China: Secret Recipe for Success.
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BOOK REVIEW: KFC in China: Secret Recipe for Success by Warren Liu. (2008). Knowledge@SMU.
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