Knowledge@SMU
Publication Type
Book Review
Publication Date
10-2008
Abstract
Colonel Harland Sanders, founder of Kentucky Fried Chicken, did not always enjoy the red carpet treatment in his two decades in China. The American fast food chain -- whose trademark Colonel is sometimes mistaken for Uncle Sam -- had to brave outbursts of Chinese nationalism, a food safety crisis and, sometimes, corrupt employees, according to Warren Liu, author of a new book, KFC in China: Secret Recipe for Success.
Disciplines
Business | Marketing
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1168
Subject(s)
Marketing
Citation
Knowledge@SMU.
BOOK REVIEW: KFC in China: Secret Recipe for Success by Warren Liu. (2008).
Available at: https://ink.library.smu.edu.sg/ksmu/293