Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

1-2012

Abstract

The rise of China to the world’s second largest economy has seen a boom in its consumer market with its citizens having more purchasing power. China’s retail market is growing rapidly, including the trend of online shopping with the expansion of the credit card industry. As more and more Chinese citizens get online, the internet is slowly becoming a powerful tool for businesses to reach out to them.

Disciplines

Business | Marketing

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1401

Subject(s)

Marketing

Included in

Marketing Commons

Share

COinS