Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

5-2007

Abstract

Singapore Management University marketing professor John Davis has just published his third book, Magic Numbers for Sales Management. Davis has led marketing teams in several major American corporations, and is also the founder of a consulting and training company, Brand New View. Magic Numbers for Sales Management pulls together 50 of the most important sales metrics and formulae in a format that is accompanied by examples from many of today’s leading organisations. Davis spoke to Knowledge@SMU about his book as well as sales management in general.

Disciplines

Business | Marketing

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1018

Subject(s)

Marketing

Included in

Marketing Commons

Share

COinS