Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

1-2007

Abstract

For Microsoft, 2006 was a year of new product introductions: the Windows Vista operating system, a new version of Office and the Zune music player, to name a few. For Microsoft CEO Steve Ballmer -- who spoke at Wharton recently as part of the school's Leadership Lecture series -- these new products serve as a reminder of his goals: Convince customers that Microsoft's latest products are ground-breaking, transform a company with $44 billion in sales into an agile innovator, compete against new business models and recruit enough talent to keep the software giant relevant 25 years from now.

Disciplines

Business

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1020

Subject(s)

Leadership and Change

Included in

Business Commons

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