Technology, markets and customer needs are changing. EMC Corporation, which started as a memory board maker thirty years ago, has been changing along. More well-known in the technology industry for its range of hardware used to store data, the company now positions itself as an “information storage vendor”, where software and services plays a greater role. Along with this repositioning, the company is actively managing what the EMC brand stands for, says EMC’s Steven Leonard.
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Leadership and Change
Bringing the power of information to life – the case of EMC Corporation. (2009). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/257