Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

7-2009

Abstract

Technology, markets and customer needs are changing. EMC Corporation, which started as a memory board maker thirty years ago, has been changing along. More well-known in the technology industry for its range of hardware used to store data, the company now positions itself as an “information storage vendor”, where software and services plays a greater role. Along with this repositioning, the company is actively managing what the EMC brand stands for, says EMC’s Steven Leonard.

Disciplines

Business

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1222

Subject(s)

Leadership and Change

Included in

Business Commons

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