Knowledge@SMU
Publication Type
Journal Article
Publication Date
7-2009
Abstract
Technology, markets and customer needs are changing. EMC Corporation, which started as a memory board maker thirty years ago, has been changing along. More well-known in the technology industry for its range of hardware used to store data, the company now positions itself as an “information storage vendor”, where software and services plays a greater role. Along with this repositioning, the company is actively managing what the EMC brand stands for, says EMC’s Steven Leonard.
Disciplines
Business
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1222
Subject(s)
Leadership and Change
Citation
Knowledge@SMU.
Bringing the power of information to life – the case of EMC Corporation. (2009).
Available at: https://ink.library.smu.edu.sg/ksmu/257