Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

10-2009

Abstract

What might ‘rotting’ tomatoes, dirty bus station toilets and an airport catastrophe have in common? They illustrate how organisational strategy, when badly implemented, can lead to disastrous results. According to Robin Speculand, CEO of Bridges Business Consultancy, most leaders spend an extraordinary amount of time and effort in formulating their strategies, yet they overlook many of the critical aspects that could determine a successful implementation of strategic change.

Disciplines

Business

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1240

Subject(s)

Leadership and Change

Included in

Business Commons

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