No longer the traditional company that commands mental images of the sweaty postman, his motorbike or sacks of undelivered mail – this is the goal set out by SingPost's Group CEO, whose vision of a corporate reinvention evokes metaphors of classical orchestra and medical surgery. And reinvented he has – with a slew of new service offerings. Through diversification, the nation's most established postal service provider is bracing itself for the day when snail mail becomes a thing of the past.
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Copyright © Singapore Management University 2012
Leadership and Change
A surgical approach to orchestra: How SingPost is bracing itself for change. (2010). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/251