Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

2-2010

Abstract

No longer the traditional company that commands mental images of the sweaty postman, his motorbike or sacks of undelivered mail – this is the goal set out by SingPost's Group CEO, whose vision of a corporate reinvention evokes metaphors of classical orchestra and medical surgery. And reinvented he has – with a slew of new service offerings. Through diversification, the nation's most established postal service provider is bracing itself for the day when snail mail becomes a thing of the past.

Disciplines

Business

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1268

Subject(s)

Leadership and Change

Included in

Business Commons

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