People click “yes” and “agree” on pop-up windows on their computer screens without much thought and without really knowing what they are agreeing to. But does the act of clicking bind a person, contractually? Terms and conditions presented on electronic devices have been known to be lengthy and dreary, thereby unappealing to the masses. Most people do not have the patience to read the entire list of items, so they choose, instead, to turn in their rights altogether – blindly. Why have people become indifferent and what are the implications for businesses? Andrea Matwyshyn, a speaker at the Wharton-SMU Research Seminar explains.
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The tricky business of copying, stealing and protecting. (2009). Knowledge@SMU.
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