It's Not Easy Going Green: Environmentalism May Help Your Corporate Image, but Will It Keep You in the Black?

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

2-2007

Abstract

On February 2, a long-awaited report from the Intergovernmental Panel on Climate Change (IPCC) was released citing "unequivocal" proof of global warming. Meanwhile, some of the biggest corporations in the world, including Wal-Mart, Ford, General Electric and BP, have adopted highly visible "green" strategies. But what does "going green" mean for the bottom line? Whether motivated by desire to do what is right, or to polish their public image and fend off government regulation, companies can profit from environmental initiatives, according to Wharton faculty and analysts.

Disciplines

Law

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Article ID

1040

Subject(s)

Law and Public Policy

Citation

Knowledge@SMU. It's Not Easy Going Green: Environmentalism May Help Your Corporate Image, but Will It Keep You in the Black?. (2007).
Available at: https://ink.library.smu.edu.sg/ksmu/216