Apple's name change from Apple Computer to Apple on January 9 highlights the company's new reality: CEO Steve Jobs' strategy today revolves around converged consumer devices much more than around personal computers. How successful will this new strategy be in the face of competition from Microsoft, Sony, Motorola, Samsung, Nokia and others who are looking to dominate the digital convergence domain?
Business | Entrepreneurial and Small Business Operations | Technology and Innovation
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Innovation and Entrepreneurship
What's in a Name? For Apple, a Focus on the Digital Living Room. (2007). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/186