Think setting up a business is easy? Think again!

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

4-2010

Abstract

Entrepreneurship stories are like fairytales. The rags-to-riches stories of college dropouts turned successful multimillionaires provide many an overworked and underappreciated employee with idealism and inspiration: to ditch a life of conventions and to pursue one's passions. But don't be naïve, says Wong Hoong An, chief evangelist officer of the popular local food website, HungryGoWhere.com. There are too many questions to consider, such as 'Can you live with a pittance of a salary for years?' and 'Do you relish change, instability and volatility?'

Disciplines

Business | Entrepreneurial and Small Business Operations | Technology and Innovation

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Article ID

1276

Subject(s)

Innovation and Entrepreneurship

Citation

Knowledge@SMU. Think setting up a business is easy? Think again!. (2010).
Available at: https://ink.library.smu.edu.sg/ksmu/183