Social media is redefining the way people and companies around the world communicate with one another by dissolving geographical and cultural boundaries. Akanksha Goel, newly appointed Editor-in-Chief of Stuff Singapore -- a gadgets and technology lifestyle publication launched in the UK five years ago -- is a final-year marketing and corporate communication student at Singapore Management University. Goel talked to Knowledge@SMU about how social media compels us to rethink culture, and why companies should take advantage of these new channels to grow their businesses.
Business | Entrepreneurial and Small Business Operations | Technology and Innovation
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Innovation and Entrepreneurship
The Power of Social Media: Only the Tip of the Iceberg?. (2007). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/180