Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

12-2007

Abstract

Tennis qualifies as the oldest racquet sport in the world. Since 1874, little had changed until the 1970s when the wooden racquet was phased out, followed by a succession of cutting edge designs. How did the classic tennis racquet lend itself to being so thoroughly reinvented? Wharton management professor J.M. Pennings, together with Hann E Kim, professor at the KDI School of Public Policy and Management in Korea, set out to find some answers.

Disciplines

Business | Entrepreneurial and Small Business Operations | Technology and Innovation

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1109

Subject(s)

Innovation and Entrepreneurship

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