Tennis qualifies as the oldest racquet sport in the world. Since 1874, little had changed until the 1970s when the wooden racquet was phased out, followed by a succession of cutting edge designs. How did the classic tennis racquet lend itself to being so thoroughly reinvented? Wharton management professor J.M. Pennings, together with Hann E Kim, professor at the KDI School of Public Policy and Management in Korea, set out to find some answers.
Business | Entrepreneurial and Small Business Operations | Technology and Innovation
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Innovation and Entrepreneurship
Tennis, Anyone? Lessons on Innovation in a Mature Industry. (2007). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/176