In the world of marketing and branding, sticking out like a sore thumb is not necessarily a bad thing, advises brand innovation specialist Chandran Dharmarajan, co-founder of I-morph, a marketing innovation consultancy based in Singapore. Dharmarajan, who worked for over a decade with Unilever in India and Thailand followed by a stint with Kraft Foods Asia Pacific, spoke at a recent seminar, “Transform Your Business By Being Remarkable”, organised by the UOB-SMU Entrepreneurship Alliance Centre of the Singapore Management University.
Business | Entrepreneurial and Small Business Operations | Technology and Innovation
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Innovation and Entrepreneurship
How to Stand Out in the Crowd? Innovate, Innovate, Innovate.. (2008). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/159