According to PricewaterhouseCooper’s latest "Global Entertainment and Media Outlook" , the Asia Pacific region is projected to top overall global spending on video games over the next five years. In Singapore, the government invested half a billion Singapore dollars (US$325 million) in 2006 in the interactive digital media (IDM) services sector. Singapore Management University professor of management Ted Tschang has been paying especial attention to the gaming and related industries, sub-sectors of IDM. In an interview with Knowledge@SMU, Tschang discusses the role of global culture as a critical success factor, and Singapore’s efforts to get into the game.
Business | Entrepreneurial and Small Business Operations | Technology and Innovation
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Games People Play: Can Singapore Power-Up Fast Enough to Claim a Share of the Bounty?. (2007). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/155