Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

12-2010

Abstract

Medal-winning fencer Wong Toon King is not some swash-buckling corporate hot shot, slashing and hacking at business rivals. Rather, the former government scholar turned serial entrepreneur believes that the important ingredients to building businesses include not just good ideas, but also a knack of identifying trends and a good sense of timing. Most importantly, entrepreneurs need to be happy at what they are doing – even if it means scooping and serving Ben & Jerry's ice-cream every day, said the founder of The Happy People Co., local franchisee of the popular brand of ice-cream.

Disciplines

Business | Entrepreneurial and Small Business Operations | Technology and Innovation

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1331

Subject(s)

Innovation and Entrepreneurship

Share

COinS