Medal-winning fencer Wong Toon King is not some swash-buckling corporate hot shot, slashing and hacking at business rivals. Rather, the former government scholar turned serial entrepreneur believes that the important ingredients to building businesses include not just good ideas, but also a knack of identifying trends and a good sense of timing. Most importantly, entrepreneurs need to be happy at what they are doing – even if it means scooping and serving Ben & Jerry's ice-cream every day, said the founder of The Happy People Co., local franchisee of the popular brand of ice-cream.
Business | Entrepreneurial and Small Business Operations | Technology and Innovation
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Innovation and Entrepreneurship
From information technology to ice-cream: One man's entrepreneurial quest for happiness. (2010). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/153