Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

2-2009

Abstract

Content owners have to walk a fine line between meeting the needs of consumers and protecting their content from piracy and maximising the profitability of their products, said Isa Seow, director of technology initiatives in the Asia Pacific for the Motion Picture Association (MPA). Seow was the featured speaker at a Wee Kim Wee Centre-sponsored talk in October 2008.

Disciplines

Business

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1190

Subject(s)

Business Ethics

Included in

Business Commons

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