Are sustained philanthropic contributions over a long-term period more attractive than a one-off donation? It may seem so at first. However, continuous funding calls for non-profit organisations to enter into a high-involvement relationship with donors. “It is as important for the donors to learn and understand the non-profit sector and social issues, as it is for them to give and volunteer,” explained Ruth Jones, executive director of SVP International.
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Invasion of the Charitable Kind. (2009). Knowledge@SMU.
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