Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

4-2009

Abstract

Are sustained philanthropic contributions over a long-term period more attractive than a one-off donation? It may seem so at first. However, continuous funding calls for non-profit organisations to enter into a high-involvement relationship with donors. “It is as important for the donors to learn and understand the non-profit sector and social issues, as it is for them to give and volunteer,” explained Ruth Jones, executive director of SVP International.

Disciplines

Business

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1198

Subject(s)

Business Ethics

Included in

Business Commons

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