Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

3-2012

Abstract

Having a good product is no longer sufficient for companies to retain a competitive edge in the modern society where consumers are getting more sophisticated and environmentally conscious. And corporations around the world are realising it. What is it that motivates companies to take up the corporate social responsibility flag and how does it relate to their corporate reputation?

Disciplines

Business

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1413

Subject(s)

Business Ethics

Included in

Business Commons

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