Knowledge@SMU
Publication Type
Journal Article
Publication Date
3-2012
Abstract
Having a good product is no longer sufficient for companies to retain a competitive edge in the modern society where consumers are getting more sophisticated and environmentally conscious. And corporations around the world are realising it. What is it that motivates companies to take up the corporate social responsibility flag and how does it relate to their corporate reputation?
Disciplines
Business
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1413
Subject(s)
Business Ethics
Citation
Knowledge@SMU.
Good reputation: A reputation for doing good. (2012).
Available at: https://ink.library.smu.edu.sg/ksmu/11