Do material incentives influence blood donations? A commonly held view is that people donate their blood out of a pro-social motivation. But not everyone is willing to offer their blood for nothing. Material incentives might persuade some to step forward, yet they could very well alienate those who believe that such acts must not be motivated by selfish gains. Indeed, blood banks thread a fine line between motivating the ‘selfish’ and pandering to the ‘selfless’. Economist Alois Stutzer shares the results of a field experiment involving more than 10,000 potential blood donors with Singapore Management University.
Economics | Health Economics | Social and Behavioral Sciences
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Penny for your pint: The tricky art of buying kindness. (2009). Knowledge@SMU.
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