Publication Type
Report
Version
publishedVersion
Publication Date
6-2022
Abstract
This scorecard summarises the results of the CSISG 2022 satisfaction scores at the national, sector, sub-sector, and company levels. CSISG scores are generated based on the econometric modelling of survey data collected from end-users after the consumption of products and services. Company scores (in black) are weighted based on a separate incidence study. This incidence study helps determine each company’s sample profile and the local-tourist weights. Sub-sector scores (in blue) are derived as a weighted average of company scores, in proportion to the local and tourist incidence interactions with the constituent companies. Sector scores (in gold) are derived by aggregating the sub-sector scores proportionately to each sub-sector’s revenue contributions.
Keywords
Customer satisfaction, Singapore, industry, service excellence
Discipline
Asian Studies | Marketing
Research Areas
Marketing
Copyright Owner and License
Singapore Management University
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Institute of Service Excellence, SMU.
Customer Satisfaction Index of Singapore 2022: National Scorecard. (2022).
Available at: https://ink.library.smu.edu.sg/ises_research/78