Publication Type



Publisher’s Version

Publication Date



This book is organized in three sections. The first section introduces twenty five innovation rules that reflect how innovations have progressed over time. The second section explains how the innovation rules can be used to identify possible innovation opportunities. The third section explains how to choose innovations for commercialization.

Pay sufficient attention to each of the Innovation Rules when you read the first section. Each rule captures the introduction and evolution of successful innovations. Each rule is listed on one page and its description on the opposite page. Rules have more than one stage, the initial stage followed by one or more additional stages. Description of a rule will list some examples for the rule. See whether you can identify other examples for the rule. Also, see whether you could use any of the rules for identifying new innovation opportunities. Think of a product in the market. See whether the product corresponds to any of the stages in the rule. If it does, then the next stage is a potential innovation opportunity.

Please read each section carefully multiple times so that you get to appreciate the value of the content. The materials in the second and third sections offer an approach to identifying innovation opportunities and deciding on which of the possible innovations ought to be commercialized. You are free to substitute the approaches in these two sections with alternatives that you consider to be better.

Use the ideas presented in this book freely and benefit from them both intellectually and materially. Go Innovate.-- Preface.


Technological innovations -- Management, Organizational change, Organizational effectiveness


Business Administration, Management, and Operations | Technology and Innovation


Singapore Management University, Institute of Innovation and Entrepreneurship