Green Freight Asia (C): The Road Ahead

Publication Type


Year Completed



Green Freight Asia is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments concerning business-IT related topics. In this case, students take on the role of a small firm pitching to collaborate with GFA on an IT solution partnership to support GFA’s programme for the adoption of green freight practices in the Asia Pacific region. The case could also be adapted for classroom facilitation with adequate preparation.

Green Freight Asia (C): The Road Ahead is the third and final part of the case series. It takes a big picture look at the capabilities of what a successful data collection, analytics and reporting platform could do. It goes beyond how the platform could be used to further incentivise and serve GFA members and any ancillary commercial applications – to how the platform could be used to influence policy and expand collaboration into more wide-reaching spheres to mitigate global climate change.


Green Freight Asia, GFA, APEX, APEX Biz-IT, sustainable supply chain practice, sustainability, green freight, business model development, project management, project financing, partnerships, collaboration, data management, information systems, IT, business intelligence, marketing, stakeholder buy-in


Business Administration, Management, and Operations | Management Information Systems | Management Sciences and Quantitative Methods | Marketing | Nonprofit Administration and Management | Operations and Supply Chain Management | Strategic Management Policy

Data Source

Field Research



Geographic Coverage

Singapore and Asia Pacific

Temporal Coverage


Education Level

Postgraduate; Undergraduate


Singapore Management University

Case ID



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