Green Freight Asia (B): Navigating Toward A Successful Partnership

Publication Type


Year Completed



Green Freight Asia is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments concerning business-IT related topics. In this case, students take on the role of a small firm pitching to collaborate with GFA on an IT solution partnership to support GFA’s programme for the adoption of green freight practices in the Asia Pacific region. The case could also be adapted for classroom facilitation with adequate preparation.

The second part, Green Freight Asia (B): Navigating Toward A Successful Partnership, explores how a collaborative partnership between GFA and an IT solution partner could work. A workable partnership must consider alternative models for financing, since GFA lacked the financial resources to pay for the development, implementation, operation and maintenance of the data management system. The partner must provide a feasible, innovative and creative means to commercialise at least some aspect of the GFA partnership. Key to this will be discovering opportunities in value-added analysis and allocation of intellectual property rights in order to support a means of financing the system.


Green Freight Asia, GFA, APEX, APEX Biz-IT, sustainable supply chain practice, sustainability, green freight, business model development, project management, project financing, partnerships, collaboration, data management, information systems, IT, business intelligence, marketing, stakeholder buy-in


Business Administration, Management, and Operations | Management Information Systems | Management Sciences and Quantitative Methods | Marketing | Nonprofit Administration and Management | Operations and Supply Chain Management | Strategic Management Policy

Data Source

Field Research



Geographic Coverage

Singapore and Asia Pacific

Temporal Coverage


Education Level

Postgraduate; Undergraduate


Singapore Management University

Case ID



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