Title

Asia Pacific Breweries: A Big Gulp for Heineken?

Publication Type

Case

Year Completed

3-2014

Abstract

This case is set in December 2012, shortly after the acquisition of Asia Pacific Breweries Limited (APB) by Heineken N.V.. APB is one of the largest brewers in Asia Pacific with a market footprint in 14 countries. This made it an attractive acquisition target for suitors such as Heineken, a global brewer with a strong brand, looking to expand its reach to the younger, high growth markets of Asia. However, the two companies are run very differently in terms of their business models, organisational structure, growth strategies and corporate culture.

With the acquisition complete, the task at hand for Heineken is to find a way to manage the differences in business strategies and, consequentially, the divergent corporate cultures.

Keyword(s)

Mergers & Acquisitions, Globalisation, Corporate Cultures, Corporate Ideology, Global Branding, Multi-domestic Growth Strategy, Beer, Brewery, Beverage, Asia-Pacific

Discipline

Business Administration, Management, and Operations | Organizational Behavior and Theory | Strategic Management Policy

Data Source

Published Sources

Industry

Alcoholic Beverages

Geographic Coverage

Singapore

Temporal Coverage

2012

Education Level

Executive Education; Postgraduate; Undergraduate

Publisher

Singapore Management University

Case ID

SMU-13-0027

Comments

SMU Faculty/Staff can download the case & teaching note with your SMU login ID & Password via the following links:

For purchase of the case and supplementary materials via The Case Center, please access the following links: