Title

Tiger Airways Australia: Mayday! Mayday! A Lesson in Crisis Management

Publication Type

Case

Year Completed

8-2013

Abstract

The case chronicles the events surrounding the six-week grounding of Tiger Airways Australia between June and August 2011. During this time, Tiger Airways Australia’s revenue fell by 44% with the Tiger Airways Group share price falling 20%. Australian air safety regulators and key investors had lost confidence in the company. The crisis necessitated drastic changes in the board of directors and executive leadership. On November 1, 2011, Chin Yau Seng was appointed the new CEO of the Tiger Airways Group.

How could Chin guide the company as it emerged from the crisis, restore confidence and return the company to normal operations?

Keyword(s)

Crisis Management, Corporate Governance, Management, Risk, Business Continuity, Incident Management

Discipline

Business Administration, Management, and Operations | Business and Corporate Communications | Business Law, Public Responsibility, and Ethics | Organizational Behavior and Theory

Research Areas

Corporate Governance, Auditing and Risk Management

Data Source

Published Sources

Industry

Airlines

Geographic Coverage

Australia

Education Level

Executive Education; Postgraduate; Undergraduate

Publisher

Singapore Management University

Case ID

SMU-13-0002

Comments

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