Title

Vista View Corporation: Implementing a Global Manufacturing Project in China

Publication Type

Case

Year Completed

10-2013

Abstract

Vista View Corporation is a large American pharmaceutical company manufacturing and selling both prescription and over the counter eye care products, with branches in 50 countries. Since 2008, Vista View had been consolidating its business within its consumer products division to focus on emerging market growth potential and to tap into low cost manufacturing in China and India.

As a major supply chain strategy for its eye drop product “Eyeglow”, Vista View had decided to consolidate major international market supply (i.e., markets other than North America, Africa and Europe) into China. The Eyeglow range of products were to be manufactured in China and supplied to South America, Asia, Middle East and Australia

The China team had been working on a business case for transferring global Eyeglow (Vista View’s top selling over the counter eye drop product) manufacturing to China for the past six months. The business case showed that if global volumes were consolidated in China, the cost of goods could be brought down substantially. But Dave Woods, Vice President of Asia Supply knew that despite the business case being approved, he would have an uphill task executing this strategy. His boss, Mathew Gill, had asked him to come up with a detailed project plan for eyeglow manufacturing in China that would be presented at the Global Strategy Team meeting in New Jersey in the following month. He was wondering how he could ensure that his team would be able to come up with a realistic executable project plan, that they would be able to deliver within budget in 18 months.

Keyword(s)

Project Management, Project Management Plan, Structuring, Planning, Management, Manufacturing Supply Project, Time Management, Risk Management, Project Management Processes, Cost Management, Project Communication

Discipline

Business Administration, Management, and Operations | Management Sciences and Quantitative Methods | Operations and Supply Chain Management

Data Source

Generalised Experience

Industry

Pharmaceuticals

Geographic Coverage

United States and China

Temporal Coverage

2008

Education Level

Executive Education; Postgraduate; Undergraduate

Publisher

Singapore Management University

Case ID

SMU-13-0012

Comments

SMU Faculty/Staff can download the case & teaching note with your SMU login ID & Password via the following links:

For purchase of the case and supplementary materials via The Case Center, please access the following links: