Title

Generations at TCS: Ever Changing Workforce

Publication Type

Case

Year Completed

1-2013

Abstract

Tata Consultancy Services’ (TCS’) Business Process Outsourcing (BPO) division was faced with the challenge of retaining their Generation-Y employees, with seven out of a thirteen-person team quitting within a month. Workforce dynamics in the BPO industry in India was a high growth area and employees often had offers from several respected competing firms. In particular the thriving industry had a great impact on Generation-Y in India, which made up an increasingly large share of the workforce, especially in BPO. To this end TCS has made significant efforts towards both engaging their Generation-X employees, and retaining their Generation-Y employees leaving the Human Resource Head, Jagdish Chaudhari wondering what more needed to be done after this latest episode.

Keyword(s)

Generation Y, Multi-generational Issues, Gen Y in India, BPO Industry, TCS, Outsourcing, India, Asia, South Asia, Employee Engagement

Discipline

Business Administration, Management, and Operations | Business and Corporate Communications | Human Resources Management | Labor Relations | Organizational Behavior and Theory

Data Source

Field Research

Industry

Outsourcing

Geographic Coverage

India

Temporal Coverage

2011

Education Level

Executive Education; Postgraduate; Undergraduate

Publisher

Singapore Management University

Case ID

SMU-12-0029

Comments

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