Resurrecting an Institution through the Power of Story: Singapore’s New Natural History Museum (A)
In December 2009, Professor Peter Ng, director of the Raffles Museum of Biodiversity Research (RMBR), was issued a challenge – raise S$25 million in the next seven months to fund the establishment of a natural history museum in Singapore. Raising the money needed to resurrect the museum in the midst of a global financial meltdown seemed like an impossibly tall order for Ng. To complicate matters, donations for natural history or science-related causes were virtually unheard of in the country. The A case offers the dilemma of how to raise the funds for a new natural history museum in Singapore.
Natural History Museum, Fundraising, The Power of a Story, Singapore, Donations, Public-Private Partnerships, Communication, Raffles
Business and Corporate Communications | Public Relations and Advertising
Executive Education; Postgraduate; Undergraduate
Singapore Management University