Kheng Keng Auto: A Global Business Selling Scrapped Cars and Car Parts from Singapore

Publication Type


Year Completed



This case, set in August 2014, examines Kheng Keng Auto (KKA), a Singapore-based family business with global operations that deals in pre-owned vehicles, recycled auto-parts and scrap metal. Founded as an auto repair shop in 1980, the company eventually diversified its offerings and expanded into 54 countries in Asia, Africa, the Middle East and South America. In 2013 revenues exceeded US$40 million.

However, if the company is to continue growing, it needs to further expand internationally. Cher Kwang Siong, the managing director and 26-year veteran of KKA, is therefore faced with several challenges that make such further expansion increasingly difficult and complex.

The first is regulation. Not only does each country have its own unique market conditions and set of regulations, but also there exists broader global regulatory trends that demand greater environmental compliance. The second issue is related to business continuity –grooming leaders, employee retention and managing succession.

This case can be used in undergraduate, graduate or executive education classes on topics related to strategic management, family business, international business expansion and corporate social responsibility.


Growth strategy, international business, international expansion, family business, succession, employee retention, leadership development, market entry, export, CSR, corporate social responsibility, automotive


Asian Studies | Entrepreneurial and Small Business Operations | Human Resources Management | International Business | Strategic Management Policy

Research Areas

Strategy and Organisation

Data Source

Field Research


Automotive industry

Geographic Coverage


Temporal Coverage


Education Level

Executive Education; Postgraduate; Undergraduate


Singapore Management University

Case ID



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