Author

Pradeep PANT

Publication Type

Magazine Article

Version

Publisher’s Version

Publication Date

5-2014

Abstract

How do you put consumercentric marketing into action? Make it personal!

Discipline

Asian Studies | Entrepreneurial and Small Business Operations | Sales and Merchandising

Publication

Asian Management Insights

Volume

1

Issue

1

First Page

64

Last Page

69

ISSN

2315-4284

Publisher

Singapore Management University

City or Country

Singapore

Embargo Period

2-7-2017

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://cmp.smu.edu.sg/ami/all