Publication Type
Magazine Article
Version
publishedVersion
Publication Date
7-2024
Abstract
Transforming DMK footwear for the next-gen market.
Keywords
strategy, branding, retail
Discipline
Marketing | Strategic Management Policy
Research Areas
Strategy and Organisation
Publication
Asian Management Insights (Singapore Management University)
Volume
11
Issue
2
First Page
48
Last Page
53
ISSN
2315-4284
Publisher
Singapore Management University, Centre for Management Practice
City or Country
Singapore
Embargo Period
8-7-2024
Citation
LUI, Patricia; ANG, Jovina; and BHATTACHARYA, Lipika.
Entrepreneurial (re)vision. (2024). Asian Management Insights (Singapore Management University). 11, (2), 48-53.
Available at: https://ink.library.smu.edu.sg/ami/260
Copyright Owner and License
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://cmp.smu.edu.sg/ami/issues/entrepreneurial-revision