Ueber-Brands—brands that are valued beyond their price and esteemed beyond their size. These brands are unique in that they have captured not just the wallet but also the hearts of a huge, loyal and growing customer base.
marketing, consumer products, Ueber-Brands, advertisement
Advertising and Promotion Management | Asian Studies | Entrepreneurial and Small Business Operations
Asian Management Insights
Singapore Management University
City or Country
KUEHLWEIN, JP and SCHAEFER, Wolf.
Ueber-Brands: How to make your brand priceless?. (2016). Asian Management Insights. 3, (2), 22-27. Asian Management Insights.
Available at: http://ink.library.smu.edu.sg/ami/2
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