Author

Mario DOMINGO

Publication Type

Magazine Article

Version

Publisher’s Version

Publication Date

11-2015

Abstract

Every business knows that it needs to leverage customer data, but few know the potential it has to transform business processes, decisions and performance.

Discipline

Business Intelligence | Databases and Information Systems | Numerical Analysis and Scientific Computing | Social Media

Publication

Asian Management Insights

Volume

2

Issue

2

First Page

66

Last Page

72

ISSN

2315-4284

Publisher

Singapore Management University

City or Country

Singapore

Embargo Period

2-8-2017

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://cmp.smu.edu.sg/ami/all