Author

Mario DOMINGO

Publication Type

Magazine Article

Version

Publisher’s Version

Publication Date

11-2015

Abstract

Every business knows that it needs to leverage customer data, but few know the potential it has to transform business processes, decisions and performance.

Discipline

Business Intelligence | Databases and Information Systems | Numerical Analysis and Scientific Computing | Social Media

Publication

Asian Management Insights (Singapore Management University)

Volume

2

Issue

2

First Page

66

Last Page

72

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Embargo Period

2-8-2017

Copyright Owner and License

Singapore Management University

Additional URL

https://cmp.smu.edu.sg/ami/article/20161116/using-digital-genomics-create-intelligent-enterprise

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