Publication Type

Magazine Article

Version

Publisher’s Version

Publication Date

11-2019

Abstract

Traditional corporate planning—marked by a march towards a series of deliverables, detailed spreadsheets that project costs and revenue into the future, and review meetings according to an annual calendar—is not enough to succeed in today’s business environment. Ken Favaro, Senior Partner at Booz & Company, warned leaders of the common trap of confusing vision, mission, purpose, plans or goals for the real work of strategy. He explained that if these five are the cart and strategy is the horse, leaders who put the cart ahead of the horse often end up with no horse at all.

Keywords

company strategies

Discipline

Business Administration, Management, and Operations | Strategic Management Policy

Publication

Asian Management Insights (Singapore Management University)

Volume

6

Issue

2

First Page

4

Last Page

4

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Embargo Period

4-13-2020

Copyright Owner and License

Singapore Management University

Additional URL

https://cmp.smu.edu.sg/ami/article/20191125/redefining-corporate-strategies-and-functions

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